RIDESHARE - Radio ads, audio transcripts

Do the math

SFX (sounds of traffic and road construction in the background)

Worker #1 (chuckling)

Wow! Never have so many cars driven so slow for so long through our work zone. And never have we had to be so cautious!

Worker #2

No kidding! Ever notice that most of these cars have only one person in them?

Worker #1

You’re right!

Worker #2

So, think about it. If these single drivers used the rideshare program to find one other person to carpool with, there would be half as many cars on the road!

Worker #1

And if those two people went on rideshare dot wi dot gov and matched with two more people for their carpool that would mean only a quarter of the cars would be in our work zone!

Worker #2

Wouldn’t that be an eighth of the cars?

Worker #1

I’m pretty sure it’s a quarter.

Worker #2 (chuckling)

Anyways, using rideshare, if you took the number of single drivers in blue cars squared by the same number in yellow cars, you’d have twice as few in green cars!

Worker #1 (laughing now too)

E equals rideshare squared!

Supervisor (voice more in the background, beeping sound of truck backing up)

Hey Einsteins! Let’s get these reduced speed limit signs mounted!

Worker #1

Oh well, a highway construction worker can always dream…..

Announcer (music)

You do the math! Save more than 50 percent on your commuting costs and take on highway construction with rideshare! Go to rideshare dot wi dot gov and find your matches fast, contact them online and compute your environmental savings! You'll be feelin' better already.

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3 to 1 rule

SFX (sound of a gas pump clicking higher and higher)

Sam Elliott-type announcer

Here this? It’s the sound of gas that’s over three bucks a gallon!

SFX (sound of road construction, trucks beeping as they back-up, etc.)

Sam Elliott-type announcer

Here that? That’s major construction taking three lanes down to one!
It’s time to follow the three-to-one rule with rideshare. When gas is over three bucks a gallon and road work reduces lanes to one, go to rideshare dot wi dot gov and find some carpool buddies. Rideshare saves you money, reduces traffic, and helps make work zones safer.

Announcer (music)

Save more than 50 percent on your commuting costs and take on highway construction with rideshare! Go to rideshare dot wi dot gov to learn more! You'll be feelin' better already!

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The referral

SFX (sound of softball game; teammates urging bill to slide into home)

Teammates

Slide bill, slide!

Umpire

Yer out!

Bill (calmly)

Actually, I'm safe and I use the rideshare program to carpool to work everyday.

Umpire (ready for an argument, then befuddled)

You…..wha?

SFX (sound of soft music and people dining in the background at a fancy restaurant)

Dinner date

Bill, this place is fantastic but look at these menu prices…

Bill

Eat whatever you want! With the gas money I save carpooling with rideshare, I'm gettin’ the lobster!

Dinner date (impressed)

Big spender!

Partiers (singing the end of “happy birthday” at Bill’s party)

Happy birthday dear Bill, happy birthday to you! (shouting) Speech! Speech!

Bill

Thanks everybody and thank you rideshare dot wi dot gov for matching people up in carpools that reduce traffic on the road and make work zones safer.

Partier #1

Why does bill always have to bring up rideshare in every situation?

Partier #2 (incredulous)

Because he works in highway construction and the more cars he gets off the road, the safer his crews are!

Bill

Hey are you guys gonna eat that cake? Otherwise I'd like to share it with the carpool on Monday…….

Announcer (music)

What a referral! Save more than 50 percent on your commuting costs and take on road construction with rideshare! Go to rideshare dot wi dot gov and find your matches fast, contact them online and compute your environmental savings! You'll be feelin' better already.

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Bike buddy feature

Guy 1

It’s been so nice not having to drive to work every day.

Guy 2

Oh yeah, you’re doing that rideshare thing. So it’s been working out for you?

Guy 1

It’s been great! Not only am I not putting miles on my car, but I've been setting aside the money I've been saving on gas. Gonna do a little electronics shopping this weekend!

Guy 2

Big screen?

Guy 1

50 incher!

Guy 2

Sweet.

Guy 1

Hey… I see you hauling your bikes around on top of your car all the time. Did you ever consider stopping off at the park-and-ride and biking into work? It’s gotta be faster than dealing with the gridlock into the city.

Guy 2

You know, I've thought about it. But honestly I'm a little freaked out about riding in traffic.

Guy 1

So ride with somebody else. Rideshare’s got a program for bicyclists, too.

Guy 2

Seriously?

Guy 1

Yup. Rideshare's bike buddy feature matches you up with other bicyclists so you can meet and ride together. You can even indicate your level of expertise and get a match the same way. Just register your information on www dot rideshare dot wi dot gov.

Guy 2

You know, that might just work! I’ll take a bike ride over gridlock any day.

Guy 1

Well, I'm outta here. I have research to do on LCDs.

Guy 2

Nice.

Announcer

For carpool and bike buddy matches go to rideshare dot wi dot gov. Update your profile, check for new matches, or track your carbon savings. Rideshare. Feelin’ better already! Brought to you by the Wisconsin Department of Transportation.

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Commute Mode Tracker

Speaker/sound FX (crowd noise underneath)

Listen up, everyone, I have one more thing I want to run past you before this meeting is adjourned. Who here wants a cleaner environment?

Sound FX Crowd reacts. Voice in background says

and a raise!

Speaker/sound FX (laughing)

I know, silly question.

So I've been looking around for easy ways that we can help out together…as a company. And I came across a program on rideshare dot wi dot gov called the commute tracker program.

Person 1

Shhhhh, listen up.

Guy 1

The commute tracker program lets each of us generate our own carbon savings report based on how often we carpool or bike or walk into work.

Then at the end of the month I'll be able to generate a report that will show me how we all did…together.

And here’s what I'm thinking: for every month that we can reduce our carbon emissions over the previous month, lunch is on me.

Person 2/sound FX (Crowd reacts)

I want lobster!

Guy 1 (laughing)

within reason of course!

Don’t you think that by doing this as a group we’ll really be able to make a difference here?

Person 1

Let’s do it!

Guy 1

Excellent. Tomorrow we’re joining the commute tracker program. Each of you need to go to rideshare dot wi dot gov to register. We will make a difference. I’m betting lunch for a hundred on it!

Guy 2 (Crowd reacts)

Announcer

Go to rideshare dot wi dot gov for information on the new commute tracker program for individuals and employers. Rideshare. Feelin’ better already! Brought to you by the Wisconsin Department of Transportation.

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Feelin’ better already – Woman

Woman’s voice

Don’t you just love the daily commute? All the traffic and gas prices that are going through the roof!

I was stressed out even before I got to the office. Then I heard about the Wisconsin Department of Transportation’s RIDESHARE program. Now, I’m Feelin’ better already!

I just went on-line to www.rideshare.wi.gov, filled out an application and then RIDESHARE provided me with a list of carpool matches. It was that easy!

And now I’m driving to work everyday with Amy and Matt who work in offices close to mine. We meet at a park and ride lot and carpool in from there.

Even my boss has noticed a change. She’s looking into how our business can benefit from RIDESHARE!

With RIDESHARE, I’m doing what I can for the environment while spending less on oil changes and car repairs. And with all the money I’m saving on Gas, I’m planning my next tropical vacation! (hmmm) I wonder if Matt likes to scuba dive?

Give RIDESHARE a try. What have you got to lose?

Announcer

Find a carpool match and save 50 percent or more on your commuting costs! Go to rideshare dot wi dot gov to update your profile and check for new matches. It’s like on-line dating for your car! RIDESHARE – Feelin’ better already. Brought to you by the Wisconsin Department of Transportation.

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Feelin’ better already – Couple

Man’s voice

Last month, Jessica and I were among the thousands of daily commuters driving alone to work.

Woman’s voice

We were in our own worlds. Michael in his SUV and me in my Hybrid.

Man’s voice

We were stressed out and gas prices were making it impossible for me to pay for my salsa lessons.

Woman’s voice

Then we heard about the Wisconsin Department of Transportation’s interactive RIDESHARE program.

Man’s voice

I just went online to www.rideshare.wi.gov and interactively ride matched myself with Jessica! RIDESHARE is fast, easy and convenient!

Woman’s voice

And now we’re carpooling to work everyday and doing what’s right for the environment. Even my boss has noticed a change. She’s looking into how our business can benefit from RIDESHARE!

Man’s voice

Plus, we’re getting to work less stressed and I have enough money for my salsa lessons.

Woman’s voice

Hey Michael, did you ever think of doing the Tango?

Man’s voice

Thank you RIDESHARE!

Announcer

Find a carpool match and save 50 percent or more on your commuting costs! Go to rideshare dot wi dot gov to update your profile and check for new matches. It’s like online dating for your car! RIDESHARE – Feelin’ better already. Brought to you by the Wisconsin Department of Transportation.

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Group uses park and ride lot

Linda

You know, driving alone isn’t so great.

Jessica

Yeah, Linda lives waaaay out in the country, so dealing with traffic, parking and gas prices by herself got old fast!

Michael

By the time she got to work, she had more stress and less money! (laughs)

Linda

Real funny, Michael…anyway then I found out about the Wisconsin RIDESHARE program. Now, I'm feelin’ better already!

Jessica

I had just updated my online profile at rideshare dot wi dot gov with my new cell number and did a check for new ride matches; that’s when I found out about Linda!

Linda

Jessica and Michael work right near me, so it was easy to join their carpool!

Michael:

We just meet at a park and ride lot and drive in from there.

Linda:

The parking is free and the lot we use has bus service, so on days when Jessica and Michael aren’t available to carpool, I can still park and ride.

Jessica

I’m glad I updated my profile at rideshare dot wi dot gov and ride matched with Linda. With three in the carpool, we’re saving more money than ever!

Michael

Give it a try. What have you got to lose…except your stress? Right, Linda?

Linda

Don’t talk and drive, Michael!

Announcer

Save 50 percent or more on commuting costs! Go to rideshare dot wi dot gov to update your profile, check for new matches and discover over 100 park and ride lots. RIDESHARE - Feelin' better already. Brought to you by the Wisconsin Department of Transportation.

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Announcer interviews people on the street

Announcer in slower, deep sounding voice

Hey commuters of southeastern Wisconsin, what’s your story?

Man’s voice

I’m really into high gas prices!

Woman’s voice

I love paying big bucks to the parking attendant!

Another man’s voice

I greatly enjoy large traffic jams!

Announcer

You’re all kidding right?

Man’s voice

Well, since I signed up with the interactive RIDESHARE program, I’m saving big money on gas.

Woman’s voice

My parking expenses have been cut in half with RIDESHARE.

Other man’s voice

With the interactive RIDESHARE program, I’ve found others to carpool with, giving me time to read the paper on the way to work.

Announcer

So how did that happen?

Man’s voice

I just went online to www.rideshare.wi.gov….

Woman’s voice

…and was able to instantly get a ride match report!

Other man’s voice

It’s easy to use with nothing to lose!

All together

Now, we’re Feelin’ better already!

Announcer

Find a carpool match and save 50 percent or more on your commuting costs! Go to rideshare dot wi dot gov to update your profile and check for new matches. It’s fast, easy and convenient! RIDESHARE – Feelin’ better already. Brought to you by the Wisconsin Department of Transportation.

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Cost calculator

Alan

Yikes! I had no idea how much my commute was costing me!

I mean, I knew that traffic, parking and gas were costing my sanity - but then I went to rideshare dot wi dot gov and used the on-line driving costs calculator and found out how much it was costing me – in real money!

The calculator showed me that with what I was paying to commute everyday, I could send my kid to an ivy league school!

The cost calculator was so convincing that I immediately filled out an on-line application and RIDESHARE provided me with a list of carpool matches. I could not believe how many there were! Now, I carpool into work a few days a week and have cut my commuting costs down a lot!

If all my friends who drive alone to work would give this little calculator a test drive, it could start a carpool revolution! They’d really see how much they could save, plus they’d be helping the air quality in southeastern Wisconsin!

Give RIDESHARE a try. What have you got to lose…except a lot of money!

Announcer

See how you can save more than 50 percent on your commuting costs! Check out the costs calculator and sign up at rideshare dot wi dot gov! RIDESHARE - Feelin' better already. Brought to you by the Wisconsin Department of Transportation.

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The job interview

Boss

Well, jimmy, that concludes the interview. Do you have any questions?

Jimmy

I see health and retirement benefits…but do you offer RIDESHARE commuter benefits?

Boss

RIDESHARE commuter what?

Jimmy

RIDESHARE commuter benefits. If I work here, I’ll be driving a long distance and your parking lot is packed. Offering commuter benefits gives me an incentive to carpool, saving you parking and money.

Boss

Saving me money, huh. How’s that?

Jimmy

Transit costs and parking expenses can be deducted pretax, saving employees money and reducing company payroll taxes. Plus, you won’t have to build a bigger parking lot.

Boss

I’m always looking for inexpensive new benefits to offer and I’d consider carpooling myself if it could increase the bottom line.

Jimmy

There’s more information on rideshare dot wi dot gov. It explains all about commuter benefits, including guaranteed ride home programs and a reimbursement the company can get if someone needs to find another way home.

Boss

RIDESHARE commuter benefits sound like something I should look into…

Jimmy

I know I’d be more productive if my stress was reduced before I got to work.

Boss

Makes sense, jimmy, you’re hired! You can start as soon as your carpool is put together.

Jimmy

Pick you up at seven?

Announcer

Learn more about commuter benefits at rideshare dot wi dot gov. RIDESHARE - Feelin' better already. Brought to you by the Wisconsin Department of Transportation.

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